When you are an expert, especially a freelancer expert, it’s crucial for you to gain your independence too. But it doesn’t just come to you. You have to earn it first. How? Easy, understand this: As a freelancer, you’re not just an expert, but also business owner. This is why you need a business owner […]
When you are an expert, especially a freelancer expert, it’s crucial for you to gain your independence too. But it doesn’t just come to you. You have to earn it first. How? Easy, understand this: As a freelancer, you’re not just an expert, but also business owner. This is why you need a business owner mindset.
Let’s take a look at the steps of road to independence as a freelancer expert:
Build a name to stay in your target audience’s mind when they are in need of your domain of expertise. Let them think of the power of your brand holds. What’s your selling point? Determine. Clarify the services you offer. Make sure you have solid foundations.
Create and use a website that contains your portfolio and reference works to give an idea about you to the potential clients.
Can everyone be aware of your existence? That’s not possible, not really. But you can get on the stage and let everyone know about you. How? By networking, of course.
Attending events or joining communities that are related to your expertise is important. Who is speaking? By whom these events sponsored? Research and contact them. They can give you a chance to meet with people who can be your next client or a freelance co-worker.
Also, don’t just stay at home and wait for people to come to you. Go out, work in co-working spaces. Meet with people who are in your community; freelancers, remote workers… Expand your network through these spaces.
Satisfaction is a great feeling but it can also be a great enemy for a freelancer. Never satisfy with the bare minimum skills to finish you task. Follow the new trends in your expertise. New technology, new programs and new skills to adapt them to your workforce.
Chase courses from top-tier companies. Boost both your resume and attraction of your skills. Expand your knowledge and talent. This is how you can expand your expertise.
We don’t say you have to open a market that is made of walls, windows, or something like these two… No, obviously! Because you have something way better: The whole wide internet! Who needs stone and concrete?
You can work on clients’ needs but you can also determine what they might need. And believe us, this is an essential part of being a freelance expert.
You can create premium packages that all your related services combined.
Take it step by step and you’ll see the difference in your business. Always care for potential clients and new networks. Never underestimate the power of social media, and internet in general. You are not alone on this road. You have Expertera!